Autosave Rebranding

Autosave – Web and Telephone-based Automotive Sales

Task – Update image, clarify offer and raise company profile

• Autosave brand, image and positioning out of step with current business model – branding and communications conveying the look and feel of a ‘forecourt’ operation
• Reality is a bespoke ‘personal car buyer’ offering, both to general public and members of large institutions (Church of England, Unions, etc) through affinity deals
• Heritage as largest supplier of vehicles to the C of E.

Solution – Brand review and new logo / positioning

• Brand review and analysis of core benefits, brand heritage and relevance
• Development of new positioning, ‘reason to believe’, plus copy platform for consistency of communications
• Roll out new brand and positioning across all main marketing communications.

Results – Increase in business and potential

• Increase in number of successful Affinity partnerships
• Maintaining volumes despite downturn in auto market
• Sales also driven through successful DM campaign.