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Blue Square – Data Centres

Working alongside Beyond Creative Thinking Ltd – a partner creative design agency

Task – Re-position the brand following strong growth, then build brand awareness

• Existing brand position used geographical location as key differentiator
• Core benefits poorly communicated across all potential audiences
• Growth into new locations meant a positioning review was necessary.

Solution – Re-position for a wider audience 

• Full brand review and analysis of core benefits
• Development of new positioning statement and advertising proposition
• Roll-out of new branding across all marketing communications and PR.

Results

• Cost-effective roll-out of marketing initiatives featuring the new brand
• Initiatives included a trade exhibition, press launch of a new Data Centre, PR initiatives, new literature, display advertising, email-based market research activity, 
• Invited to plan, copy write and implement a joint promotion with Microsoft.