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Bourne Business Consulting – Specialist Tax Consultancy Task – Reposition ..

Charitable Mobilty

Norwood – Annual Capital to Coast Charity Cycle Ride Task – Relaunch brand and raise r..

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Protexin – Qualitative Groups Task – Insight-driven marketing Requirements for qualitative trade..

Reviving Brand Health

Protexin Bio Kult – Probiotic healthcare supplement Task – Relaunch Bio-Kult aft..

Autosave Rebranding

Autosave – Web and Telephone-based Automotive Sales Task – Update image, clarify..

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Blue Square – Data Centres Working alongside Beyond Creative Thinking Ltd – a partner..

Charitable Mobilty

 

Norwood – Annual Capital to Coast Charity Cycle Ride

Task – Relaunch brand and raise rider numbers

  • Rider numbers static year on year
  • Brand not communicating key benefits of ride 
  • Need to differentiate from other well-known rides.

Solution – New brand image and collateral

  • Review and re-appraisal of the brand device
  • Development of new device to communicate core ‘open road’ benefit and differentiate from more ‘crowded’ rides over a similar route
  • New collateral material fully integrated the new website, email and DM for seamless brand experience.

Results

  • 2008 – best year ever for rider numbers
  • 2009 – on course to be even higher numbers
  • Unsolicited positive feedback from cold mailings.

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