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Business Consultancy


Bourne Business Consulting – Specialist Tax Consultancy


Task – Reposition the brand and make more relevant to current/future business

  • The brand position was ‘Fresh thinking: Asset Taxation’
  • The company offering was now wider than purely Asset Tax
  • The company offering also likely to widen further in future.

    Solution – Brand review and new positioning

    • Review of Tax Manager target audience attitudes / needs – now and in future
    • Development of new position to appeal across all Tax Managers – ‘Be confident in a changing world’
    • New brand icon – the (corporate) green sofa, representing Bourne supporting its ‘confident’  and relaxed clients.

      Results – Platform for future growth

      • Adoption of new positioning / brand iconography across all main printed communication collateral
      • Purchase of the actual sofa model for use in photography and communications
      • Development of new website to communicate proposition to the wider market.

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