CASE STUDIES

Business Consultancy

Bourne Business Consulting – Specialist Tax Consultancy Task – Reposition ..

Charitable Mobilty

Norwood – Annual Capital to Coast Charity Cycle Ride Task – Relaunch brand and raise r..

Driving Insights ...

Protexin – Qualitative Groups Task – Insight-driven marketing Requirements for qualitative trade..

Reviving Brand Health

Protexin Bio Kult – Probiotic healthcare supplement Task – Relaunch Bio-Kult aft..

Autosave Rebranding

Autosave – Web and Telephone-based Automotive Sales Task – Update image, clarify..

We love IT branding briefs

Blue Square – Data Centres Working alongside Beyond Creative Thinking Ltd – a partner..

Driving Insights ...

Protexin – Qualitative Groups

Task – Insight-driven marketing

  • Requirements for qualitative trade and consumer insight at various times
  • Built into planning process to ensure maximum impact from marketing budget 
  • NPD, branding / product names / positioning / ad concepts / packaging.

Solution – Qualitative group research

  • MPL provided end-to-end planning and management of research activity
  • Budgeting, securing and briefing Moderator, hiring locations, recruiting respondents and providing in-depth post-research analysis.

Results

  • Generation of effective insight for strategic planning of NPD, product branding, advertising concepts, packaging
  • All activity delivered to time and budget.

 

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