Winning friends and influencing people

Buddies Free Camera offer

Task – Increase returns during seasonal low

• Buddies are the leading provider of point-of-market-entry sampling to puppy and kitten owners at 1st vaccination
• Vet nurses encouraged to fill in a data acquisition tag with each pack handed out
• Pack hand-outs / data returns traditionally low during summer / early autumn.

Solution – Win a camera a day for 50 days!

• Daily draw for an Olympus digital camera from nurses returning tags
• 50 given out between August and October
• The more tags returned, the greater chance of winning.

Results

• Overall tag volumes increased during the period
• PR benefits generated by winners’ stories
• Increased goodwill within core nurse audience.