Digital and DM

We make little distinction between off or on-line for advertising other than recognising that different media environments require discrete treatments and clearly it makes more sense to use digital art directors if we are creating work to stand-out on-screen rather than shout off-the-page. However we do understand and respect the increasing and ever-changing sophistication of the web and other new media, especially mobile technology.

As a result we have very close and strong relationships with digital partners who can undertake anything from SEO to a complete new web build. We also work with a digital planner who is staying close to developments in social networking and can recommend where our Clients can get best value utilising media spend on the Internet.

Hand in hand with the progress of digital communication is the evolution of DM from snail-mail to email marketing. Each has its place in the 21st Century and we work hard to ensure that targeted campaigns are both relevant (to the brand and audience) and measurably cost effective.