Promotions and PR

Much of Jonathan and Andrew’s careers have been spent working in the world of promotional marketing (they met whilst both Board Members of the Institute of Sales Promotion). An effectively constructed promotion can add real brand value, and we are firm believers that a great idea, well executed, can have a real impact on a brand’s performance.

And there is nothing that will give a promotion or indeed any marketing campaign a boost like great PR. Whether budgets are large or small, ensuring that PR is included in the mix and given the right weighting is essential to any marketing campaign’s success. We work hand-in-glove with seasoned practitioners in PR to gain maximum value from news coverage and event publicity.